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Find out firsthand from one of our florists, Allison Krivacheck, Founder of Hydrangea Bloom, how iBuyFlowers helped her design her own wedding!
Before founding Hydrangea Bloom in 2017, I spent years building a career in sales and marketing-earning my bachelor’s degree, learning the ins and outs of brand storytelling, and refining my approach to client relationships.
Eventually, my love for storytelling led me somewhere unexpected: the world of flowers. It was a natural shift. In floristry, stories aren’t told through words, but through color, texture, movement, and emotion. What began as a creative passion soon became my full-time career.
Since then, I’ve had the honor of designing hundreds of weddings across the country, including events for PGA and NFL celebrities, and top-tier brands like Anthropologie and Marriott. Over time, my focus has narrowed to something more personal: intentional, highly customized wedding experiences. I now take on just one wedding per weekend, ensuring every client receives the attention and artistry they deserve.
Photo Credit: @elopewithtkm
When it came time to design my own wedding, I knew two things for certain:
We chose an intimate, outdoor venue surrounded by trees, natural streams, and a waterfall. My vision was to enhance that already-beautiful setting, creating floral installations that felt like they belonged there all along. Lush, romantic, abundant, but not overdone. Nature was the inspiration, and flowers were the medium.
Photo Credit: @elopewithtkm
As a florist, quality and freshness are everything. I’ve been working with iBuyFlowers for years now, and I was actually one of the first florists to use their platform. From day one, I noticed a huge difference compared to traditional wholesalers. A few of the things that sets them apart is their unmatched freshness, rare and antique varieties always available, transparent pricing-no guess work, and customer service that genuinely cares about the florist’s experience.
Because of their farm-direct model, my flowers arrive in peak condition with no waste. This enabled me to spend my time designing my wedding doing just that-designing.
I can’t emphasize this enough: iBuyFlowers delivers next-level quality. For my wedding, the flowers were so fresh I barely had to use a cooler. The blooms opened naturally, on schedule, and with such vibrancy that they truly looked as though they were growing straight from the garden.
That reliability is priceless, especially when you’re not only the florist, but also the bride!
While every flower played its part, a few standouts truly made the day:
If you’re a florist designing your own wedding, don’t try to do everything yourself. While I couldn’t let go of my creative vision, I knew I wanted to enjoy my wedding day, too. The best choice I made was hiring floral freelancers to help with setup and execution. It allowed me to be both a bride and designer without burning out.
If you’re not already using iBuyFlowers, make the switch. Truly. The quality, ease, and support they provide are unmatched. They’ve become a core part of my business, and they made my own wedding as magical as I had imagined.
My wedding was a dream. It was lush, romantic, and overflowing with florals that felt like part of the landscape. As both a bride and a florist, iBuyFlowers gave me the tools and trust to bring that dream to life.
Their flowers didn’t just fill the space. They told a story, my story, with every bloom.
Looking for a wholesale partner who delivers every time? Visit iBuyFlowers.com and experience the difference for yourself.
We would like to thank Allison for sharing her experience with us! Check out our Instagram to see Allison's and other florists' works featured on our page!