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Florists, we’re always cheering for your growth in both business and blooms. One great way to plant the seeds for even more success is by building connections in your own community. If you’re a shop owner looking for fresh ways to grow, here’s a golden (or maybe metallic gold) opportunity you won’t want to miss: partnering with local schools!
School events, such as dances, award nights, graduations, teacher appreciation, and even game days, are filled with floral potential. The key is to stand out and make it easy for schools to choose YOU. Here are some fun, fresh, and profit-boosting ideas to help you connect with your local schools like a pro.
Let’s be real: not every school and college color combo makes for the prettiest bouquet. Yellow for gold? That "school spirit purple and neon orange" palette? Tough to make chic. Here’s your solution: metallic painted greenery.
Offer bouquets and arrangements that actually shine, literally. Spraying greens in real metallic gold, silver, or bronze (or purchasing them pre-painted) lets you elevate school color schemes while staying festive. Metallics pair beautifully with standard florals and add a modern, sophisticated twist to traditional school colors. Plus, it’s a fun way to make your floral designs pop in photos and social media posts.
Who doesn’t love a good giveaway? Organize fun floral contests just for teachers and school staff. They deserve the love, and you’ll gain loyal customers along the way. Try a “Nominate Your Favorite Teacher” campaign where parents or students can tag a teacher on your socials, and winners get a custom bouquet delivered to school.
This is perfect for Back-to-School season, Teacher Appreciation Week, or even just a random “We ❤️ Our Teachers” event. You’ll boost your visibility and warm up the community to your brand.
Want schools to choose your shop? Make it simple and adorable. Offer free delivery to school addresses, and create a promo code like LIONLOVE or GOEAGLES. Offer promotions for 'welcome back flowers' and other minor events. People love using codes that feel personal, and office administrators or PTA parents will appreciate the thoughtful detail.
Add a note in each delivery, maybe even with a mini mascot sticker or tag, to make it memorable. A little effort goes a long way in creating brand loyalty!
Here’s an underrated secret: build strong connections with the school office staff, you’re golden. These are the people who plan events, accept deliveries, and keep everything running smoothly.
Pop in (with flowers, of course), introduce yourself, and offer your services for everything from teacher retirement parties to board meetings. You can even ask if you can host a prom flower pop-up or ordering station at the high school. Set up a small display with corsage/boutonniere options, take orders on the spot, and let the school do some of the marketing for you!
Want to be the go-to florist in your school district? Show up on social media like you’re already part of the team! Celebrate big wins (congrats to the varsity soccer champs!), post floral specials for events like homecoming or graduation, and tag schools when appropriate.
Another fun idea is to create School Spirit Spotlights where you showcase a bouquet inspired by each local school's colors, mascot, or values. Not only is it fun content, it makes you part of the community conversation.
Bonus Ideas to Bloom With:
School season is full of energy, emotion, and community spirit, what better time to jump in and elevate your business? Whether it’s delivering metallic bouquets in school colors, celebrating teachers with giveaways, or setting up a prom flower pop-up, there are endless ways to make your shop the unofficial official florist of your local schools.
At iBuyFlowers, we’ve got everything you need to make it happen, from wholesale pricing, free shipping, and thousands of varieties that help your shop stand out.
Have a specific mood in mind? Check out our Fall Mood Boards for inspiration for your next floral designs.
Ready to blossom this school year? Visit iBuyFlowers and stock up on the freshest flowers, lush greenery, and fun metallics today!