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Category: Florists

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Our Marketplace is improved!
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Our Marketplace is improved!

Check out our top 5 new features! To create the best online B2B fresh flowers marketplace we’ve been gathering feedback from US florists and wedding & event planners. What do they like about our marketplace? What would they like to see differently? And which features would they like to add?  We used this feedback to make...

Amid Health Crisis, B2B eCommerce Delivers Farm Fresh Flowers
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Amid Health Crisis, B2B eCommerce Delivers Farm Fresh Flowers

Decades of experience in the floral industry, including work in a variety of segments and on multiple continents, provided Wilfred de Wit with numerous contacts and rich institutional knowledge that he used to create an innovative flower sourcing company — one that is still operating full steam amid the COVID-19 pandemic. In 2016, de Wit...

Let’s be Creative!
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Let’s be Creative!

Our industry is impacted heavily, and I heard one florist describe it well: ‘We wanted to be in growing season […as a business] but we are in surviving season instead.’ And we are, it will take the best of our creativity to get through this. What is important is that we stand united, take the...

United we stand, together we flourish
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United we stand, together we flourish

In extraordinarily difficult times such as these, science has proven flowers can make a long-term positive difference by uplifting people’s spirits and bringing instant happiness. This is what drives us to do what we do: help florists source flowers and bouquets directly from the growers, so you can deliver happiness to your customers. We are hearing the heartbreaking stories of people...