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Valentine’s Day is one of the biggest opportunities of the year for florists to have high sales and gain a new following. With a strong social media strategy, you can turn February 14th into one of your highest-earning sales events. From eye-catching visuals to buzz-worthy giveaways, here are fresh ways to maximise your online presence this Valentine's season.
On visually driven platforms like Instagram and TikTok, high-quality photos and videos are essential. Your flowers already look beautiful, so make sure your content does them justice. Think bright lighting, intentional styling, and videos that bring your arrangements to life.
Don’t forget that paid ads on Meta can be tailored to your clientele and zip code!
In addition to regular posts, create a dedicated Valentine’s Day Highlight on Instagram so shoppers can easily find your offers, arrangements, and FAQs without digging through your feed. This will be created directly from Stories, which will hit your most engaged customers.
Photo Source: @juleswiththeflowers
Pre-orders are the secret to staying organised and profitable. Encourage early purchases with incentives like small discounts, bonus chocolates, or guaranteed delivery slots.
Pair these perks with fun messaging such as:
“Reserve the romance” or “Beat the rush, your perfect Valentine’s Day awaits.”
To build more excitement, host a giveaway where one lucky follower wins a free Valentine’s pre-order. These contests help boost engagement and get your posts in front of new customers.
Want more early-bird orders? Offer free delivery a few days before Valentine’s Day. It’s a great way to reward organised shoppers and take pressure off the busiest days. This is especially smart to market to people having deliveries to businesses (since the actual day of Valentine’s is on a Saturday).
Share interactive content to promote it, like polls asking followers when they prefer their flowers to arrive.
Bonus idea: host a “Free Delivery Friday” giveaway. Simple, engaging, and perfect for increasing visibility.
Photo Source: @@juleswiththeflowers
Valentine’s Day is the perfect moment to spread the love locally. Team up with bakeries, chocolatiers, cafés, jewelers, or gift boutiques to create irresistible bundles or cross-promotions.
For example:
Customers who buy a bouquet from you get a discount at a nearby chocolate shop and vice versa.
These partnerships help you reach new audiences while building community connections. Don’t forget to support each other on social media by liking, sharing, and commenting on posts. A little collaboration can go a long way.
People love to participate, especially around a heartfelt holiday. Keep your audience engaged with:
Photo Source: @@juleswiththeflowers
When customers are ready to buy, they appreciate clarity. Make sure your posts outline:
With the right social media strategy, you can create excitement, deepen customer connections, and boost your Valentine’s Day sales. Whether you're showcasing signature arrangements, collaborating with local shops, or hosting interactive giveaways, staying active and creative is the key.
Want more inspiration? Be sure to follow us on Instagram and Facebook for fresh floral ideas, behind-the-scenes content, and special seasonal offers. Ready to get ahead? Browse our 2026 Valentine’s collection and secure your pre-orders today!
Stay creative, stay connected, and make this Valentine’s Day unforgettable for both your customers and your business!