Posted by Jules Sandlin
5 minutes to readTable of Contents
- Show Off Your Products with Stunning Visuals
- Drive Pre-Orders with Special Offers
- Offer Free Early Delivery
- Collaborate with Local Businesses
- Create Fun, Interactive Content
- Be Clear, Honest, and Transparent
- Ready to Make This Valentine’s Day Bloom?
Valentine’s Day is one of the biggest opportunities of the year for florists to have high sales and gain a new following. With a strong social media strategy, you can turn February 14th into one of your highest-earning sales events. From eye-catching visuals to buzz-worthy giveaways, here are fresh ways to maximise your online presence this Valentine's season.
Show Off Your Products with Stunning Visuals
On visually driven platforms like Instagram and TikTok, high-quality photos and videos are essential. Your flowers already look beautiful, so make sure your content does them justice. Think bright lighting, intentional styling, and videos that bring your arrangements to life.
Don’t forget that paid ads on Meta can be tailored to your clientele and zip code!
In addition to regular posts, create a dedicated Valentine’s Day Highlight on Instagram so shoppers can easily find your offers, arrangements, and FAQs without digging through your feed. This will be created directly from Stories, which will hit your most engaged customers.
Photo Source: @juleswiththeflowers
Drive Pre-Orders with Special Offers
Pre-orders are the secret to staying organised and profitable. Encourage early purchases with incentives like small discounts, bonus chocolates, or guaranteed delivery slots.
Pair these perks with fun messaging such as:
“Reserve the romance” or “Beat the rush, your perfect Valentine’s Day awaits.”
To build more excitement, host a giveaway where one lucky follower wins a free Valentine’s pre-order. These contests help boost engagement and get your posts in front of new customers.
Offer Free Early Delivery
Want more early-bird orders? Offer free delivery a few days before Valentine’s Day. It’s a great way to reward organised shoppers and take pressure off the busiest days. This is especially smart to market to people having deliveries to businesses (since the actual day of Valentine’s is on a Saturday).
Share interactive content to promote it, like polls asking followers when they prefer their flowers to arrive.
Bonus idea: host a “Free Delivery Friday” giveaway. Simple, engaging, and perfect for increasing visibility.
Photo Source: @@juleswiththeflowers
Collaborate with Local Businesses
Valentine’s Day is the perfect moment to spread the love locally. Team up with bakeries, chocolatiers, cafés, jewelers, or gift boutiques to create irresistible bundles or cross-promotions.
For example:
Customers who buy a bouquet from you get a discount at a nearby chocolate shop and vice versa.
These partnerships help you reach new audiences while building community connections. Don’t forget to support each other on social media by liking, sharing, and commenting on posts. A little collaboration can go a long way.
Create Fun, Interactive Content
People love to participate, especially around a heartfelt holiday. Keep your audience engaged with:
- Polls (“Roses or Ranunculus?”)
- Quizzes about flower meanings
- Behind-the-scenes clips of bouquet prep
- “Which bouquet matches your vibe?” style posts
- Q&A stories about flower care
Educate your audience on the symbolism behind flowers, like the passion of red roses, the sophistication of orchids, or the playfulness of daisies. This strengthens emotional connection and helps customers choose their perfect bouquet.
Consider hosting a virtual flower workshop, especially for singles celebrating self-love. A unique offering can help you reach new audiences this season.
Photo Source: @@juleswiththeflowers
Be Clear, Honest, and Transparent
When customers are ready to buy, they appreciate clarity. Make sure your posts outline:
- Bouquet sizes
- Prices
- Order deadlines
- Delivery fees
- Pick-up options
You can even add a Valentine’s Day FAQ highlight covering topics like order cut-offs, custom arrangements, and delivery schedules.
Transparency builds trust, and also makes it easier for customers to say “yes.”
Ready to Make This Valentine’s Day Bloom?
With the right social media strategy, you can create excitement, deepen customer connections, and boost your Valentine’s Day sales. Whether you're showcasing signature arrangements, collaborating with local shops, or hosting interactive giveaways, staying active and creative is the key.
Want more inspiration? Be sure to follow us on Instagram and Facebook for fresh floral ideas, behind-the-scenes content, and special seasonal offers. Ready to get ahead? Browse our 2026 Valentine’s collection and secure your pre-orders today!
Stay creative, stay connected, and make this Valentine’s Day unforgettable for both your customers and your business!
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Jules Sandlin
Jules Sandlin is a seasoned florist with over a decade of hands-on experience in the floral industry. As our go-to content creator, Jules brings her extensive knowledge of all things floral to the digital world, having spent the last two years honing her content creation skills. Her unique blend of practical floristry expertise and creative writing flair allows her to craft engaging, insightful content that resonates with fellow floral professionals. When she's not writing, you can find Jules elbow-deep in petals and stems, constantly exploring new floral designs and techniques. Through her articles, Jules aims to inspire and educate, helping florists across the country bloom in their businesses.
