When you order a Farm Choice product, you're selecting a broad color or flower type, not an exact variety.
For example, if you order a Farm Choice Purple Carnation box, you could receive:
The flowers will fit the general description, but they won't necessarily look exactly like the product photo. Think of the photo as a representation of the color family rather than a guarantee of a specific variety.
Farm Choice pricing is often lower because it allows growers to ship flowers they currently have in abundance. Instead of sourcing one exact variety, farms can select from their freshest, highest-quality inventory within the requested category.
This flexibility helps reduce waste, keeps flowers moving while they're at their peak, and passes those savings on to you.
Farm Choice is perfect for:
If your customers simply want "purple carnations" or "pink roses", Farm Choice can be an excellent fit.
Farm Choice isn't the best option when consistency is critical.
For weddings, styled events, photo shoots, or any design requiring an exact color palette or specific variety, we recommend selecting a standard item rather than Farm Choice. If your client expects a particular lavender shade or a specific carnation variety, Farm Choice may not deliver the level of precision your event requires.
One of the best parts of working with fresh flowers is that every harvest is unique. Farm Choice embraces that natural variation, offering florists fresh, beautiful blooms at an excellent value while giving farms the flexibility to ship what's looking its best.
If you're stocking your cooler for everyday business, Farm Choice is a smart, budget-friendly option. If you're designing for a once-in-a-lifetime event where every stem needs to match, a specific variety is the better choice.
Knowing the difference helps you order with confidence and get exactly the right flowers for every job.