Posted by Jules Sandlin
5 minutes to readTable of Contents
Farm Choice gives the farm flexibility to select the best product they have available within a general category, rather than a specific variety or color (depending on which choice you are purchasing). It’s a great way to get beautiful, fresh flowers at a better value while helping farms make the most of their seasonal abundance.
How Farm Choice Works
When you order a Farm Choice product, you're selecting a broad color or flower type, not an exact variety.
For example, if you order a Farm Choice Purple Carnation box, you could receive:
The flowers will fit the general description, but they won't necessarily look exactly like the product photo. Think of the photo as a representation of the color family rather than a guarantee of a specific variety.
Why is Farm Choice More Affordable?
Farm Choice pricing is often lower because it allows growers to ship flowers they currently have in abundance. Instead of sourcing one exact variety, farms can select from their freshest, highest-quality inventory within the requested category.
This flexibility helps reduce waste, keeps flowers moving while they're at their peak, and passes those savings on to you.
Why Farm Choice Is a Great Option
Farm Choice is perfect for:
- Filling your cooler with everyday inventory
- Daily customer orders
- Mixed bouquets
- Designers who enjoy working with natural variation
- Florists looking to maximize value without sacrificing freshness
If your customers simply want "purple carnations" or "pink roses", Farm Choice can be an excellent fit.
When You Should Choose a Specific Variety Instead
Farm Choice isn't the best option when consistency is critical.
For weddings, styled events, photo shoots, or any design requiring an exact color palette or specific variety, we recommend selecting a standard item rather than Farm Choice. If your client expects a particular lavender shade or a specific carnation variety, Farm Choice may not deliver the level of precision your event requires.
Embrace the Flexibility
One of the best parts of working with fresh flowers is that every harvest is unique. Farm Choice embraces that natural variation, offering florists fresh, beautiful blooms at an excellent value while giving farms the flexibility to ship what's looking its best.
If you're stocking your cooler for everyday business, Farm Choice is a smart, budget-friendly option. If you're designing for a once-in-a-lifetime event where every stem needs to match, a specific variety is the better choice.
Knowing the difference helps you order with confidence and get exactly the right flowers for every job.
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Jules Sandlin
Jules Sandlin is a seasoned florist with over a decade of hands-on experience in the floral industry. As our go-to content creator, Jules brings her extensive knowledge of all things floral to the digital world, having spent the last two years honing her content creation skills. Her unique blend of practical floristry expertise and creative writing flair allows her to craft engaging, insightful content that resonates with fellow floral professionals. When she's not writing, you can find Jules elbow-deep in petals and stems, constantly exploring new floral designs and techniques. Through her articles, Jules aims to inspire and educate, helping florists across the country bloom in their businesses.
