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about

About Us

The Story Behind iBuyFlowers

Our mission is to revolutionize the flower supply chain by cutting out the middlemen.

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9,000+ varieties available

Broadest assortment in the U.S.

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Directly from 100+ Farms

Freshest quality, no middlemen

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Free shipping on Full Boxes

Save money, nationwide delivery

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No charge until packing week

Risk-free orders, pay before ship date

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How it all began

iBuyFlowers was founded by Wilfred de Wit, son of a Dutch lily grower. When he was young, he moved to Ecuador to start his own career in flowers. It was there that he realized that the flower industry needed a change.

Wilfred learned that flowers often travel long distances, going from grower to importer, to wholesaler and then to florists and event planners. Because of these delays, flowers are stored in coolers for days before they reach their final destination.

Moreover, Wilfred realized flower professionals spend a lot of their time driving to their wholesalers to pick up flowers. "What if we could set up a new system that makes the lives of flower professionals easier?" Wilfred asked himself. He took matters into his own hands, hired a team, and founded the first B2B online fresh flowers marketplace.

"Flowers should be shipped directly to you; not stuck in Miami coolers, trucks and wholesale houses.”

 

Wilfred de Wit, Founder & CEO iBuyFlowers

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Over 300 years of wholesale/floral experience

Our sales reps, customer and farm support experts and CEO worked for years in the floral industry to make it possible for professional florists and event designers like you to order extremely fresh wholesale flowers directly from 100+ farms:

We worked for years:
  • At farms
  • As retail florist shop owners
  • As a certified Wedding & event floral designer
  • At flower wholesalers like: Mayesh, Dreisbach, Koehler & Dramm, Krueger, Pikes Peak, JW Perry, Everflora, DVFlora, Metz USA, Frank Adams, Kester, Potomac Floral, Fleura-Metz.

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Meet Our Team

wilfred

Wilfred

Founder | CEO

anouk

Anouk

Co CEO

hans

Hans

CTO

scott

Scott

Sr. Business Controller

beata

Beata

Product Manager

pieter-jan

Pieter Jan

Chief Business Development

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Frequently Asked Questions

Important Things to Know

Read everything you need to know about our products and services. If you have any other questions, feel free to reach out to us!

Contact Us

iBuyFlowers is a B2B online marketplace designed for florists, event planners, and floral businesses. You’ll need a business resale number to create an account and shop. You can sign up for free, connect your business credentials, and then gain access to wholesale pricing and ordering.

Currently, iBuyFlowers ships only within the United States. All flowers are shipped directly from our partner farms to ensure maximum freshness. If you’re based outside the U.S., you can still browse our collections and sign up for updates — we’ll notify you as soon as international shipping becomes available.

All iBuyFlowers orders are shipped directly from partner farms via FedEx.

  • After your order is packed, you’ll get a tracking link so you can follow your shipment.
  • For time-sensitive orders, iBuyFlowers offers a Next Day(open market) program (for deliveries Tuesday through Friday) when your order is placed on Monday through Wednesday.
Always check the Shipping Policy page for cut-off times, delivery schedules, and availability based on your location.

We accept major credit cards and business debit cards for all online orders. For standing or recurring orders, your selected payment method is charged after each shipment is confirmed. Invoices and receipts are always emailed to your account contact, so you can easily manage your records.

Absolutely! You can either:

  • Create a Custom Box with the flowers and quantities you want, or
  • Set up a Standing Order for recurring weekly or monthly deliveries.

This option is perfect for florists managing weddings, events, or regular retail clients.

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See How Farm-Direct Flowers Get to You

At iBuyFlowers, we deliver farm-fresh flowers straight from over 100 trusted growers to your business or event. This video shows how our “farm-direct” model ensures your flowers arrive fresh, long-lasting, and ready to impress your customers.

Watch Video

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Our Trusted Farm Partners