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About Us
The Story Behind iBuyFlowers
Our mission is to revolutionize the flower supply chain by cutting out the middlemen.
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9,000+ varieties available
Broadest assortment in the U.S.

Directly from 100+ Farms
Freshest quality, no middlemen

Free shipping on Full Boxes
Save money, nationwide delivery

No charge until packing week
Risk-free orders, pay before ship date
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How it all began
iBuyFlowers was founded by Wilfred de Wit, son of a Dutch lily grower. When he was young, he moved to Ecuador to start his own career in flowers. It was there that he realized that the flower industry needed a change.
Wilfred learned that flowers often travel long distances, going from grower to importer, to wholesaler and then to florists and event planners. Because of these delays, flowers are stored in coolers for days before they reach their final destination.
Moreover, Wilfred realized flower professionals spend a lot of their time driving to their wholesalers to pick up flowers. "What if we could set up a new system that makes the lives of flower professionals easier?" Wilfred asked himself. He took matters into his own hands, hired a team, and founded the first B2B online fresh flowers marketplace.
"Flowers should be shipped directly to you; not stuck in Miami coolers, trucks and wholesale houses.”
Wilfred de Wit, Founder & CEO iBuyFlowers
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Over 300 years of wholesale/floral experience
Our sales reps, customer and farm support experts and CEO worked for years in the floral industry to make it possible for professional florists and event designers like you to order extremely fresh wholesale flowers directly from 100+ farms:
- At farms
- As retail florist shop owners
- As a certified Wedding & event floral designer
- At flower wholesalers like: Mayesh, Dreisbach, Koehler & Dramm, Krueger, Pikes Peak, JW Perry, Everflora, DVFlora, Metz USA, Frank Adams, Kester, Potomac Floral, Fleura-Metz.
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Meet Our Team

Wilfred
Founder | CEO

Anouk
Co CEO

Hans
CTO

Scott
Sr. Business Controller

Beata
Product Manager

Pieter Jan
Chief Business Development
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Frequently Asked Questions
Important Things to Know
Read everything you need to know about our products and services. If you have any other questions, feel free to reach out to us!
Do I need a business license or resale certificate to buy from iBuyFlowers?
iBuyFlowers is a B2B online marketplace designed for florists, event planners, and floral businesses. You’ll need a business resale number to create an account and shop. You can sign up for free, connect your business credentials, and then gain access to wholesale pricing and ordering.
Do you sell or ship flowers outside the U.S.?
Currently, iBuyFlowers ships only within the United States. All flowers are shipped directly from our partner farms to ensure maximum freshness. If you’re based outside the U.S., you can still browse our collections and sign up for updates — we’ll notify you as soon as international shipping becomes available.
How does shipping work and when will I receive my flowers?
All iBuyFlowers orders are shipped directly from partner farms via FedEx.
- After your order is packed, you’ll get a tracking link so you can follow your shipment.
- For time-sensitive orders, iBuyFlowers offers a Next Day(open market) program (for deliveries Tuesday through Friday) when your order is placed on Monday through Wednesday.
What payment methods do you accept, and when will I be charged?
We accept major credit cards and business debit cards for all online orders. For standing or recurring orders, your selected payment method is charged after each shipment is confirmed. Invoices and receipts are always emailed to your account contact, so you can easily manage your records.
Can I place a custom or recurring order?
Absolutely! You can either:
- Create a Custom Box with the flowers and quantities you want, or
- Set up a Standing Order for recurring weekly or monthly deliveries.
This option is perfect for florists managing weddings, events, or regular retail clients.
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See How Farm-Direct Flowers Get to You
At iBuyFlowers, we deliver farm-fresh flowers straight from over 100 trusted growers to your business or event. This video shows how our “farm-direct” model ensures your flowers arrive fresh, long-lasting, and ready to impress your customers.