iBuyFlowers Press Kit

Founded: 2016

Company Name: iBuyFlowers

Headquarters: United States

Industry: B2B Floral Wholesale, Digital Marketplace Infrastructure

Customers: 5,000+ professional buyers

Transaction Volume: $50M+ in historical transactions

Growth: 35% recent annual growth

Who Are We

iBuyFlowers is the leading farm-to-florist online marketplace serving the United States, connecting floral professionals with the broadest assortment of the freshest blooms, cut upon order by farms, while empowering growers to maximize harvest value through made-to-order sales and simplified cross-border distribution.

Company Overview

iBuyFlowers is the leading farm-to-florist B2B online marketplace enabling scalable cross-border floral trade into the United States. The platform connects floral professionals directly with international and U.S.-based growers through a made-to-order sourcing model that improves freshness, transparency, and operational predictability.

Built on seven years of marketplace data and deep industry expertise, iBuyFlowers combines digital infrastructure with logistics integration to modernize procurement in a traditionally analog industry.

What iBuyFlowers Does

iBuyFlowers enables floral professionals and growers to operate more predictably across borders.

For floral professionals:

• Access the broadest assortment of fresh blooms, cut upon order
• Gain greater transparency into pricing and availability
• Improve planning around seasonal and event-driven demand
• Reduce reliance on manual ordering and fragmented communication

For growers:

• Maximize harvest value through made-to-order sales
• Expand visibility into the U.S. market
• Simplify cross-border distribution and fulfillment

Rather than replacing industry relationships, iBuyFlowers strengthens them through better data, clearer coordination, and reliable execution.

Marketplace 2.0: Strategic Development

Marketplace 2.0 represents the next phase in iBuyFlowers’ platform evolution. Rather than a single product launch, it is a structured development roadmap focused on execution, data-driven planning, and scalable cross-border infrastructure.

Current areas of development include:

• Data-informed product recommendations based on real purchasing behavior
• Enhanced availability and lead-time visibility
• Forecasting tools to support production and logistics alignment
• Deeper integration with fulfillment and logistics partners

The goal is long-term transformation through incremental, measurable improvements that address daily operational challenges.

Market Context

The global floral wholesale market remains fragmented and historically analog, relying heavily on:

• Phone-based ordering
• Manual coordination
• Limited real-time visibility
• Relationship-based planning

As digital adoption accelerates across B2B industries, floral procurement is entering a new phase. iBuyFlowers positions itself not as a disruptive outsider, but as a practical enabler of structured, scalable modernization.

Growth & Traction

• 5,000+ active professional buyers
• $50M+ in historical transactions
• 35% recent growth
• 100+ international (mainly Ecuador and Colombia) and U.S.-based farms
• Expanding cross-border trade lanes into the United States

This momentum supports continued investment in AI capabilities, data infrastructure, and logistics integration.

Leadership

Wilfred de Wit - Founder

Former lily grower with deep hands-on experience in floral production and wholesale operations.

“The floral industry runs on expertise and trust. What’s been missing is real-time visibility and predictability, and that’s where digital platforms can truly add value.”

Anouk Beeren - CEO

Award-winning digital transformation leader focused on platform scalability, operational execution, and long-term industry modernization.

“Digital transformation doesn’t come from bold claims; it comes from disciplined execution. By combining deep industry knowledge with data and AI, we’re building a more transparent and predictable procurement model for cross-border floral trade.”

Key Differentiators

• Farm-to-florist made-to-order sourcing model
• One of the most substantial transaction datasets in floral wholesale
• Integrated cross-border logistics infrastructure
• Dual leadership: deep industry expertise + digital transformation capability
• Execution-led approach to long-term industry transformation

Approved Short Description

iBuyFlowers is the leading farm-to-florist B2B marketplace enabling cross-border floral trade into the United States. Serving over 5,000 professional buyers and supported by $50M+ in transactions, the platform combines made-to-order sourcing, data-driven planning, and scalable logistics infrastructure to modernize floral procurement.

Standard Boilerplate

Founded in 2017, iBuyFlowers is the leading U.S.-based farm-to-florist B2B online marketplace enabling scalable cross-border floral trade into the United States. The platform connects floral professionals directly with international and domestic growers through a made-to-order sourcing model.

Serving more than 5,000 customers and supported by over $50 million in historical transactions, iBuyFlowers combines digital infrastructure, AI-driven planning capabilities, and logistics integration to improve transparency, predictability, and execution across the floral supply chain.

Media Contact

Press & Media Inquiries:
Anouk Beeren
CEO, iBuyFlowers

pr@ibuyflowers.com

Leadership Interviews Available:

• CEO (Strategy, Platform Scaling, AI in B2B, Cross-Border Infrastructure)
• Founder (Industry expertise, grower economics, supply chain dynamics)

Logos

Official iBuyFlowers logos are available for media use. The download includes PNG files.

Imagery

High-resolution images of farms, flowers, and leadership are available for editorial use. Media outlets may download the full image set below for use in articles, interviews, and coverage related to iBuyFlowers.