About iBuyFlowers

Founded by a visionary- rocked by 40+ growers

The story behind the platform

How it all began

iBuyFlowers was founded by Wilfred de Wit, son of a Dutch lily grower. When he was young, he moved to Ecuador to start his own career in flowers. It was there that he realized that the flower industry needed a change. 

'Flowers shouldn't be stored in coolers- they should be shipped directly'

Wilfred learned that flowers often travel long distances, going from grower to importer, to wholesaler and then to florists and event planners. Because of these delays, flowers are stored in coolers for days before they reach their final destination.

Moreover, Wilfred realized flower professionals spend a lot of their time driving to their wholesalers to pick up flowers. "What if we could set up a new system that makes the lives of flower professionals easier?" Wilfred asked himself.  He took matters in his own hands, hired a team and founded the first B2B online fresh flowers marketplace

Wilfred and our iBF flower boxes
alexandra farms flowers

Quality, cost-effectiveness & convenience

At iBuyFlowers, we know that florists and event planners look for three important things: quality, cost-effectiveness and convenience. This is why our marketplace offers you the possibility to:

  1. Order farm-fresh flowers straight from growers
  2. Get prices up to 6 months in advance and subscribe to standing orders
  3. Source flowers 24/7 and have the order delivered to your doorstep

The choice is always yours

We deal with our growers directly, which is why you can secure prices up to 6 months in advance. The minimum box order is just one box, and all boxes can be customized at farm level by the bunch on variety and length. This means you only get what you need, at the right time and for a competitive price.

Say hi to our our team!

iBuyFlowers has dedicated teams in both the United States and Latin-America. This way, we're close to our growers and our customers. 

Paulina
Customer Service 

Paulina

Customer service & Account Assistant

Joseph
Customer Success Representative

Joseph

Customer Success Representative

Carol
Customer Success Representative

Carol

Customer Success Representative

Laura
Growth Hacker

Laura

Growth Hacker

Wilfred
CEO

Wilfred

Founder & CEO

Pieter Jan
Product Owner

Pieter Jan

Product Owner

Hans
Finance

Hans

Finance

Jan-Willem
Marketing

Jan-Willem

Marketing

Carlos
Grower and Logistic Manager

Carlos

Grower and Logistics

Hans
Technology

Hans

Technology

Daniel
Grower Support

Daniel

Farm Support