About iBuyFlowers

We're here to make your floral professional life easier!

The story behind our platform

How it all began:

iBuyFlowers was founded by Wilfred de Wit, son of a Dutch lily grower. When he was young, he moved to Ecuador to start his own career in flowers. It was there that he realized that the flower industry needed a change. 

'Flowers shouldn't be stored in coolers- they should be shipped directly'

Wilfred learned that flowers often travel long distances, going from grower to importer, to wholesaler and then to florists and event planners. Because of these delays, flowers are stored in coolers for days before they reach their final destination.

Moreover, Wilfred realized flower professionals spend a lot of their time driving to their wholesalers to pick up flowers. "What if we could set up a new system that makes the lives of flower professionals easier?" Wilfred asked himself. He took matters into his own hands, hired a team, and founded the first B2B online fresh flowers marketplace.

 

Why should I choose an online wholesaler? »

 

Wilfred and our iBF flower boxes
alexandra farms flowers

Quality, cost-effectiveness & convenience

At iBuyFlowers, we know that florists and event planners look for three important things: quality, cost-effectiveness, and convenience. This is why our marketplace offers you the possibility to:

  1. Order farm-fresh flowers straight from growers
  2. Get prices up to 6 months in advance and subscribe to standing orders
  3. Source flowers 24/7 and get your flowers delivered straight  to your doorstep

The choice is always yours

We deal with our growers directly, which is why you can secure prices up to 6 months in advance. The minimum box order is just one box, and all boxes can be customized at farm level by the bunch on variety and length. This means you only get what you need, at the right time and for a competitive price.

We are here to make your floral life easier!

Say hi to our our team!

iBuyFlowers has dedicated teams in both the United States and Latin-America. This way, we're close to our growers and our customers. 

Wilfred
CEO

Wilfred

Founder & CEO

Pieter Jan
Product Owner

Pieter Jan

Product Owner

Hans Huiszoon
CFO

Hans Ospina
CTO

Eric

Paid Search

Paulina
Customer Service

Paulina

Customer Service

Michael
Sales Manager

Michael

Sales Manager

Kevin
Sales Representative

Kevin

Sales Representative

Carol
Sales Representative

Carol

Sales Representative

Jaclyn
Sales Representative

Jacklyn

Sales Representative

Tracy
Sales Representative

Tracy

Customer service & Account Assistant

Denise
Sales Representative

Denise

Sales Representative

Allie
Sales Representative

Allie

Sales Representative

Libby
Sales Representative

Libby

Sales Representative

Kelley
Sales Representative

Kelley

Sales Representative

Gwen
Sales Representative

Gwendolyn

Sales Representative

Geona
Sales Representative

Geona

Sales Representative

Laurie
Sales Representative

Laurie Lemek

Sales Representative

Sander 
HR & New Business

Sander

HR

Erin
Sales Representative

Eric Romantic

Sales Representative

Are you next?
Sales Representative

We are hiring!

Carlos
Farm & Logistic Manager

Carlos Coral

Farm & Logistic Manager

Daniel
Grower Support Ecuador

Daniel Coral

Farm Support Ecuador

Lina
Grower Support Colombia

Lina Acosta

Farm Support Colombia

Diana
Grower Support USA

Diana Westcott

Farm Support USA

 

Did you know:

There are 5 different ways to shop your floral products on our platform!

1. Buying in bulk
2. Customize your own box
3. shop by a shopping list
4. By standing order
5. Re-order your previous boxes