About iBuyFlowers

We're here to make your floral professional life easier!

The story behind our platform

How it all began:

iBuyFlowers was founded by Wilfred de Wit, son of a Dutch lily grower. When he was young, he moved to Ecuador to start his own career in flowers. It was there that he realized that the flower industry needed a change. 

'Flowers shouldn't be stored in coolers- they should be shipped directly'

Wilfred learned that flowers often travel long distances, going from grower to importer, to wholesaler and then to florists and event planners. Because of these delays, flowers are stored in coolers for days before they reach their final destination.

Moreover, Wilfred realized flower professionals spend a lot of their time driving to their wholesalers to pick up flowers. "What if we could set up a new system that makes the lives of flower professionals easier?" Wilfred asked himself. He took matters into his own hands, hired a team, and founded the first B2B online fresh flowers marketplace.

 

Why should I choose an online wholesaler? »

 

Wilfred and our iBF flower boxes
alexandra farms flowers

Quality, cost-effectiveness & convenience

At iBuyFlowers, we know that florists and event planners look for three important things: quality, cost-effectiveness, and convenience. This is why our marketplace offers you the possibility to:

  1. Order farm-fresh flowers straight from growers
  2. Get prices up to 6 months in advance and subscribe to standing orders
  3. Source flowers 24/7 and get your flowers delivered straight  to your doorstep

The choice is always yours

We deal with our growers directly, which is why you can secure prices up to 6 months in advance. The minimum box order is just one box, and all boxes can be customized at farm level by the bunch on variety and length. This means you only get what you need, at the right time and for a competitive price.

We are here to make your floral life easier!

Say hi to our our team!

iBuyFlowers has dedicated teams in both the United States and Latin-America. This way, we're close to our growers and our customers. 

Wilfred
CEO

Wilfred

Founder & CEO

Pieter Jan
Product Owner

Pieter Jan

Product Owner

Laura
Marketing & Branding

Laura

Marketing & Branding

Michael
Sales Manager

Michael

Sales Manager

Robert
Sales Representative

Robert

Sales Representative

Carol
Sales Representative

Carol

Sales Representative

Kevin
Sales Representative

Carol

Sales Representative

Diana
Sales Representative

Diana

Sales Representative

Joseph
Sales Representative

Joseph

Sales Representative

Paulina
Customer Service 

Paulina

Customer service & Account Assistant

Hans
Technology & IT

Hans

Technology & IT

Carlos
Grower and Logistic Manager

Robbert

Grower and Logistics Manager

Daniel
Grower Support

Daniel

Farm Support

Hans
Finance

Hans

Finance

 

Did you know:

There are 5 different ways to shop your floral products on our platform!

1. Buying in bulk
2. Customize your own box
3. shop by a shopping list
4. By standing order
5. Re-order your previous boxes