Posted by Jules Sandlin
5 minutes to readTable of Contents
- Use Metallic Painted Greenery for School Colors
- Host Back-to-School and Teacher Appreciation Giveaways
- Offer Free Delivery to Schools with a Cute Mascot Coupon Code
- Cultivate Relationships with Office Administrators & School Boards
- Align Your Social Media with Local School Life
- Let’s Get You Flower-Ready!
Florists, we’re always cheering for your growth in both business and blooms. One great way to plant the seeds for even more success is by building connections in your own community. If you’re a shop owner looking for fresh ways to grow, here’s a golden (or maybe metallic gold) opportunity you won’t want to miss: partnering with local schools!
School events, such as dances, award nights, graduations, teacher appreciation, and even game days, are filled with floral potential. The key is to stand out and make it easy for schools to choose YOU. Here are some fun, fresh, and profit-boosting ideas to help you connect with your local schools like a pro.
Use Metallic Painted Greenery for School Colors
Let’s be real: not every school and college color combo makes for the prettiest bouquet. Yellow for gold? That "school spirit purple and neon orange" palette? Tough to make chic. Here’s your solution: metallic painted greenery.
Offer bouquets and arrangements that actually shine, literally. Spraying greens in real metallic gold, silver, or bronze (or purchasing them pre-painted) lets you elevate school color schemes while staying festive. Metallics pair beautifully with standard florals and add a modern, sophisticated twist to traditional school colors. Plus, it’s a fun way to make your floral designs pop in photos and social media posts.
Host Back-to-School and Teacher Appreciation Giveaways
Who doesn’t love a good giveaway? Organize fun floral contests just for teachers and school staff. They deserve the love, and you’ll gain loyal customers along the way. Try a “Nominate Your Favorite Teacher” campaign where parents or students can tag a teacher on your socials, and winners get a custom bouquet delivered to school.
This is perfect for Back-to-School season, Teacher Appreciation Week, or even just a random “We ❤️ Our Teachers” event. You’ll boost your visibility and warm up the community to your brand.
Offer Free Delivery to Schools with a Cute Mascot Coupon Code
Want schools to choose your shop? Make it simple and adorable. Offer free delivery to school addresses, and create a promo code like LIONLOVE or GOEAGLES. Offer promotions for 'welcome back flowers' and other minor events. People love using codes that feel personal, and office administrators or PTA parents will appreciate the thoughtful detail.
Add a note in each delivery, maybe even with a mini mascot sticker or tag, to make it memorable. A little effort goes a long way in creating brand loyalty!
Cultivate Relationships with Office Administrators & School Boards
Here’s an underrated secret: build strong connections with the school office staff, you’re golden. These are the people who plan events, accept deliveries, and keep everything running smoothly.
Pop in (with flowers, of course), introduce yourself, and offer your services for everything from teacher retirement parties to board meetings. You can even ask if you can host a prom flower pop-up or ordering station at the high school. Set up a small display with corsage/boutonniere options, take orders on the spot, and let the school do some of the marketing for you!
Align Your Social Media with Local School Life
Want to be the go-to florist in your school district? Show up on social media like you’re already part of the team! Celebrate big wins (congrats to the varsity soccer champs!), post floral specials for events like homecoming or graduation, and tag schools when appropriate.
Another fun idea is to create School Spirit Spotlights where you showcase a bouquet inspired by each local school's colors, mascot, or values. Not only is it fun content, it makes you part of the community conversation.
Bonus Ideas to Bloom With:
- Create Student Recognition Bouquets: Offer affordable mini-bouquets for students who win awards or hit academic milestones. Great for parent-teacher nights!
- Partner with PTAs: Offer a percentage-back fundraiser where parents order flowers and a portion goes to the school.
- Sell DIY Kits for Art or Floral Club Projects: Provide simple kits with blooms and greenery for school events, fundraisers, or classroom activities.
Let’s Get You Flower-Ready!
School season is full of energy, emotion, and community spirit, what better time to jump in and elevate your business? Whether it’s delivering metallic bouquets in school colors, celebrating teachers with giveaways, or setting up a prom flower pop-up, there are endless ways to make your shop the unofficial official florist of your local schools.
At iBuyFlowers, we’ve got everything you need to make it happen, from wholesale pricing, free shipping, and thousands of varieties that help your shop stand out.
Have a specific mood in mind? Check out our Fall Mood Boards for inspiration for your next floral designs.
Ready to blossom this school year? Visit iBuyFlowers and stock up on the freshest flowers, lush greenery, and fun metallics today!
.jpeg)
Jules Sandlin
Jules Sandlin is a seasoned florist with over a decade of hands-on experience in the floral industry. As our go-to content creator, Jules brings her extensive knowledge of all things floral to the digital world, having spent the last two years honing her content creation skills. Her unique blend of practical floristry expertise and creative writing flair allows her to craft engaging, insightful content that resonates with fellow floral professionals. When she's not writing, you can find Jules elbow-deep in petals and stems, constantly exploring new floral designs and techniques. Through her articles, Jules aims to inspire and educate, helping florists across the country bloom in their businesses.
