Posted by Jules Sandlin
7 minutes to readTable of Contents
The dreaded “V-word” is right around the corner, and that means it’s time to put last year’s lessons (and wins!) to good use. Valentine’s Day is one of the biggest opportunities of the year for florists of every size to shine. From boosting your visibility in the community to showing off your design expertise and sourcing skills through iBuyFlowers, success starts with planning ahead.
One of the biggest Valentine’s challenges for florists is deciphering what customers really want. Between blurry screenshots, Pinterest-perfect photos, and one-of-a-kind requests, it can feel like you’re expected to read minds.
A great way to simplify the process? Offer curated color palettes at specific price points. This gives customers creative options while allowing you to streamline ordering, inventory, and production.
Below are four curated palette ideas designed to inspire your Valentine’s collections. Each can be customized to match your shop’s personality, and also help you stay organized while keeping customers delighted.
Hot & Heavy
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Photo Source: @abbeymaeflorals @vickrenner
Rich, romantic, and unapologetically bold, Hot & Heavy color palette brings together deep reds, moody purples, and dramatic blacks. Try incorporating black baccara roses, dark foliage, and luxe satin or velvet ribbons for added texture. The navy centers of anemones will pop beautifully against deep red roses in this sultry palette.
Perfect for customers sending passionate messages, these arrangements exude intensity and sophistication.
Galentine's
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Photo Source: @gardengirlflowerseugene @juleswiththeflowers @highdesertflorals @bkdflorals
Galentine’s is an increasingly popular celebration the past several years. What is more “for the girls” than a day of flowers, chocolate, and champagne? With a rise of celebrating groups of girlfriend’s, it’s only fitting that the palette shows off fun, inspiring colors. This palette is ideal for marketing at more affordable price points, making it easy to sell multiple arrangements at once. Bright, poppy pinks, cheerful yellows, vibrant blues, reds, and oranges are guaranteed to catch your clients' eyes. It’s the perfect opportunity to showcase a mix of pastel tones and pink flowers alongside these lively, colorful blooms, creating bouquets that truly stand out for the occasion.
Cake & Candy
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Photo Source: @bkdflorals @urbanbloom.florist @moonrisefloraldesign
Cake and Candy is for the customers who want to be non-traditional, but also want to stay in the Valentine’s general vibe with pink roses and vibrant flowers. Warm pinks and peaches, creams, and muted mauves create a welcoming palette appropriate for any client to send to any recipient. Try pairing these designs with vintage or thrifted glassware to add charm and thoughtfulness to every bouquet.
Tried & True
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When in doubt, you can never go wrong with the classics. Tried & True celebrates the timeless Valentine’s combo of reds, pinks, and whites. With flowers like alstroemeria, carnations, baby’s breath, limonium, and red roses, this palette will always have its loyal fans.
In Conclusion...
Streamline your workflow by pre-planning recipes and creating a checklist for valentine’s, a lifesaver when you’re processing high volumes of orders.
Valentine’s success starts with preparation, and that includes securing premium blooms early. With iBuyFlowers, you can pre-order your flowers to lock in your products and pricing. Choose to pay at checkout or upon packing, whatever fits your business best.
Because iBuyFlowers sources directly from trusted farms worldwide, your flowers are shipped straight to your door with free priority shipping, ensuring unmatched freshness.
So, grab your inspiration boards, plan your palettes, and get your orders in early. Your future Valentine’s self will thank you!
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Jules Sandlin
Jules Sandlin is a seasoned florist with over a decade of hands-on experience in the floral industry. As our go-to content creator, Jules brings her extensive knowledge of all things floral to the digital world, having spent the last two years honing her content creation skills. Her unique blend of practical floristry expertise and creative writing flair allows her to craft engaging, insightful content that resonates with fellow floral professionals. When she's not writing, you can find Jules elbow-deep in petals and stems, constantly exploring new floral designs and techniques. Through her articles, Jules aims to inspire and educate, helping florists across the country bloom in their businesses.
