Table of Contents Swap Dahlias for Big Focal Mums or Zinnias Replace Toffee Roses with Warm-Toned Alternatives Choose Hardy Flowers Over Heat-Sensitive Varieties Trade Peonies for Open Garden Roses Get Creative with Carnations for Lisianthus or Poppies Stay Open to Color Palette Substitutions We know how important it is for florists and event designers to have the right flowers at the right time. Sometimes when you're working with nature, availability and pricing can shift, especially during the upcoming fall season. Another pain point for florists is clients wanting a specific vision without the budget to fit it (champagne taste with a beer budget). This is why having smart substitution strategies is essential not only for yourself, but for the sake of your client’s expectations. The good news? You can maintain the beauty, quality, and overall aesthetic of your designs with a few creative and cost-effective swaps. Here are some of our favorite flower substitutions that save the day when certain blooms are unavailable or out of budget. Swap Dahlias for Big Focal Mums or Zinnias Dahlias bring bold texture and presence, but when they’re limited or pricey, big focal mums or zinnias are fantastic alternatives. These flowers offer a similar size and richness, with excellent vase life and color variety, perfect for statement arrangements and bridal bouquets. Don’t be afraid to paint mums for installations. If the couple loves dahlias, pop one in their bouquets, but use more cost and heat effective mums painted in their colors for dramatic effects in installations. Purple Bombon Chrysanthemum Cremon Magnum Chrysanthemum Cremon Oefa Chrysanthemum Cremon Gaviria Chrysanthemum Replace Toffee Roses with Warm-Toned Alternatives Toffee roses have become a designer go-to, but when they’re not an option, try subbing with toffee-colored amaranthus, copper beech foliage, or rust-hued mums. These substitutions maintain the same cozy, autumnal tone while being more readily available and often more affordable. Painted roses are often readily available as well in these tones. More rose options in lieu of toffee roses include Cappuccino, Sand Dune, Golden Mustard, Cafe Latte, Coffee Break, and Earth spray roses. Hot Biscuits Amaranthus Coffee Break Rose Golden Mustard Garden Rose Cafe Latte Garden Rose Choose Hardy Flowers Over Heat-Sensitive Varieties Heat-sensitive blooms like hydrangeas can be tricky in warm weather, no matter how well you condition them. For a longer-lasting arrangement or installation, swap in sturdier options like roses, carnations, or mums, which perform well under pressure, and are less prone to wilting. Roses Carnations Chrysanthemums Garden Roses Trade Peonies for Open Garden Roses Peonies are crowd favorites for their lush texture, but they aren’t always in season or in budget. Itoh peonies in particular can be rare and expensive. A great substitution? Garden roses such as fully open Candelight. Their full, layered petals and soft round shape mimic the look of an Itoh peony, especially in warm-toned palettes. Similarly, open garden roses like White O’Hara work well as peony stand-ins in various colors, offering a romantic, ruffled look that brings elegance to any bouquet. Candlelight Garden Rose Keira Garden Rose Purity Garden Rose White O'Hara Garden Rose Get Creative with Carnations for Lisianthus or Poppies Looking for a lisianthus alternative? Carnations with the centers pulled out can mimic the same delicate, open look with a slightly more durable build. Want to emulate the poppy's charm? Try this trick: pull the center of a carnation, then glue a button mum in the middle. It’s a creative and playful solution that captures the poppy’s signature style while offering better availability and longevity. White Carnation Caramel Carnation Lege Marrone Carnation Creola Carnation Stay Open to Color Palette Substitutions One of the best ways to stay flexible, stress-free, and successful in floral design is to think in color palettes, not specific blooms. Encourage your clients to be open to items that match their theme and vibe. This flexibility allows for more creative freedom, often reduces costs, and opens the door to unique combinations your client might not even know exists. And when all else fails, “Just For Flowers” paint can come in very handy! To explore your options, we have created autumn color palettes for you to fit your needs. Check out our Fall Mood Boards for inspiration for your fall arrangements. Fall wedding and event season is just around the corner, and now is the perfect time to pre-order your flowers. Planning early ensures better selection, price stability, and time to think through any necessary substitutions with confidence. Need help planning your orders or finding the right subs? Our experienced team at iBuyflowers is here to help! Let’s make this season stunning and stress-free.
Table of Contents Garlands: Your Go-To Autumn Flower Statement Premium Florals Make Premium Statements Upsell with Bud Vases and Accent Arrangements Choose Long-Lasting Florals for Multi-Day Use Boost Your Thanksgiving Sales with iBuyFlowers With Fall and holidays approaching, florists across the country are preparing for one of the most decor-driven times of the year. Tables are being set, homes are getting cozy, and every detail matters. The centerpiece often becomes the highlight of the entire table setting. This fall, we're here to help you wow your clients with creative, long-lasting, and show-stopping designs that go beyond the expected. Whether you're designing for an intimate dinner or a full-scale holiday event, these tips will elevate your fall floral offerings and boost your sales. Garlands: Your Go-To Autumn Flower Statement One of the easiest and most visually stunning centerpieces you can offer clients is a lush, premade garland. Draped along the dining table or wrapped around a cornucopia, garlands bring texture, depth, and natural beauty to any Thanksgiving tablescape. Our fresh, premade garlands are perfect for florists who want a high-impact look with minimal prep. Available in a range of greenery mixes, they're a versatile option for clients seeking an elegant fall floral look that complements any space. Care Tip: To extend the life of your garlands before use, we recommend misting them with water, placing them in a plastic bag, and storing them in the cooler until needed. This simple care tip keeps the greens vibrant and fresh for days. Be sure to AVOID spraying any eucalyptus type with water or sealant - you will get spots. You can also invest in a greens sealant to spray before delivery. This or a leaf shine spray will go a long way for your clients! Want to step it up a notch? Sprinkle in seasonal bud vases or petite arrangements to add dimension and pockets of color throughout the garland. You can also use garlands to wrap around a cornucopia, tuck into a plant basket, or line a mantel. Their versatility makes them a great upsell for clients looking to carry the Thanksgiving theme throughout their entire home. Premium Florals Make Premium Statements This season, classic fall flowers like chrysanthemums, carnations, and sunflowers are still crowd-pleasers, but adding a few premium blooms can transform your Thanksgiving designs into something truly special. Think Toffee roses, Miyabi Brown garden roses, Chocolato Ranunculus, or Quicksand roses nestled into a bouquet of fall flowers. These high-end touches create fall wedding flowers-level elegance, even in casual home settings. Toffee Rose Miyabi Brown Garden Rose Quicksand Rose Chocolato Ranunculus A pastel fall arrangement, featuring blush, beige, dusty pink, and soft terracotta, can be a refreshing alternative to the traditional burgundy and bronze. These soft palettes still embody the season but with a modern, luxurious twist that feels both timeless and trendy. When clients are looking for something special, presenting them with rare and high-end floral options helps you position your work as premium and worth the investment. Upsell with Bud Vases and Accent Arrangements Thanksgiving décor doesn’t have to stop at the table. Help your clients envision a cohesive, floral-forward holiday experience by recommending smaller accent pieces for the home. Bud vases and petite arrangements are easy to create and quick to upsell. Suggest placing them on the kitchen island, guest bathroom counter, or entryway table. These tiny touches create a sense of floral storytelling that flows from room to room, making the home feel thoughtfully designed and fully festive. Offering these smaller pieces not only increases your average order value, but also enhances the customer’s experience with your work, and keeps your professionalism and talent in mind for future events and holidays. Choose Long-Lasting Florals for Multi-Day Use Let’s be honest, Thanksgiving isn’t a one-day affair. Many families start celebrating days in advance and continue enjoying their festivities throughout the weekend. That’s why it’s essential to prioritize long-lasting flowers when possible. Opt for hearty blooms such as carnations, roses, ranunculus, chrysanthemums, and eucalyptus. These varieties hold up well over several days, ensuring your creations look fresh through dessert and beyond. Be sure to educate your clients on basic flower care, including trimming stems every few days, keeping arrangements in clean water, and avoiding direct sunlight, heater vents, and ripening fruits that emit ethylene gas. Pro Tip: This small act of education builds trust and helps your arrangements stay photo-worthy for the long haul. A smart idea is to post social media reminders for clients that encourages them to remove dead stems and replace water. When your clients realize you want them to have the best experience, it builds trust for the future as well! Boost Your Thanksgiving Sales with iBuyFlowers Thanksgiving is the perfect time to showcase your floral creativity and give your clients something memorable. Whether you're creating fall floral centerpieces, bouquet of fall flowers for the kitchen island, or accent pieces for events, iBuyFlowers has what you need. Of course, inspiration can be hard to find at times. That is why we created Fall Mood Boards for you to check out and elevate your fall floral arrangements! Don’t wait until the last minute, shop early, prep your inventory, and promote your offerings with confidence. Let us help you create unforgettable Thanksgiving moments, one bloom at a time.
Table of Contents Show Off the Stars of the Season Play With Autumn Color Palettes Tap Into Wedding Season Magic Celebrate All the Cozy Moments Boost Engagement With Fun & Games Turn Likes Into Orders With Strong CTAs Wrap-Up: Let Your Feed Flourish Fall is more than just pumpkins and crunchy leaves. It’s a visual feast for florists. The rich tones, layered textures, and cozy vibes make autumn an ideal season to show off your creativity and connect with your audience on social media. Whether you're arranging bridal bouquets or bundling up weekly flower specials, your feed can bloom just as brightly as your studio. This guide is packed with fun, actionable ideas to help florists post confidently, drive engagement, and turn those likes into orders. Show Off the Stars of the Season Fall florals are nothing short of iconic. Chrysanthemums, dahlias, garden roses, marigolds and ranunculus are just a few of the headliners. Use your posts to give them the spotlight they deserve. Post ideas: Fall Flower of the Week with a short reel or a fun fact carousel Time-lapse videos of your bouquet-making process A how-to post: “How to Style Fall Flowers on Your Table or Entryway” Play With Autumn Color Palettes Color is your superpower in fall. Think terracotta, burnt orange, dusty rose, mustard yellow, and deep plum. Your audience loves a good color story, especially when paired with flowers. Post ideas: Flat lays of flowers sorted by colors “Autumn Color Palette of the Week” mood board posts Stories that ask followers to vote: “Which palette are you feeling this week?” Tap Into Wedding Season Magic Fall weddings are everywhere right now, and florists have a golden opportunity to shine. Your feed should reflect your role in those magical moments. Post ideas: A carousel of your favorite fall bridal bouquets Reels that take your audience from the shop to the ceremony Before-and-after wedding venue transformations Celebrate All the Cozy Moments Autumn gives you a full calendar of content opportunities, from Halloween to Thanksgiving and everything in between. Show how your flowers fit into the season’s celebrations. Post ideas: Halloween bouquet with deep burgundy, moody purples, and black accents Thanksgiving centerpiece pre-order reminders with a countdown Cute arrangements for the first day of fall or seasonal gifting Boost Engagement With Fun & Games You don’t have to be salesy 24/7. Sometimes, just starting a conversation is enough. Use interactive content to get your audience involved. Engagement ideas: This or That: Color palette edition (think terracotta vs. burgundy) “Guess the Flower” with a blurry image or zoomed-in petal Polls: “Would you gift this to a friend or keep it for yourself?” Turn Likes Into Orders With Strong CTAs Posting pretty photos is great but pairing them with a clear call-to-action turns browsers into buyers. Examples: “DM us to snag one of our limited fall bouquet bundles!” “Tap the link in bio to book your wedding flower consult” “Only 5 spots left for our Thanksgiving centerpiece delivery!” Wrap-Up: Let Your Feed Flourish Fall gives florists a goldmine of visual content: moody color palettes, lush seasonal blooms, weddings galore, and festive vibes that make people want to decorate. Mix educational posts with fun Reels, speak directly to your ideal customers, and don’t shy away from showing off your personality. Social media doesn’t have to be overwhelming; it can be the most joyful (and profitable) part of your marketing. We are here to support you throughout your journey! Of course, beautiful content starts with beautiful flowers. Ensure your shop is stocked with the freshest, highest-quality blooms by sourcing directly from iBuyFlowers. Check our Fall Mood Boards for inspiration for your next fall arrangements! Want to take a look at other creations and social media ideas? Follow us on instagram to explore more floral creativity from our community! Let’s make this season truly special for both your business and your customers!
Table of Contents Sunset Terracotta Classic Romantic Champagne Mauve and Plum Carnival Conclusion Many times as a creative, it is easy to know exactly what you are talking about and envisioning inside your head, but relaying that vision to clients is an incredibly important part of the booking and planning process. You can be the most effective communicator possible, but having visual cues, like mood boards, can convince your client that you are indeed the best fit for them. In the wedding and event world, competition can be fierce, and landing not only clients, but the RIGHT clients for you, is imperative. To help with this, we have put together four mood boards for fall that not only serve as templates to inspire you to create your own, but also provide quick floral inspiration to keep on hand to show clients in the future. Whether you’re designing wedding flower arrangements or planning a bridal bouquets, these mood boards are perfect starting points. Sunset Terracotta Our sunset terracotta mood board puts a vibrant spin on the classic terracotta, blush, and cream combinations that have been popular in weddings over the past few years. Inspired by the coral tones of a crisp fall sunset, this autumn color palette blends cool peaches, buttery oranges, and creamy neutrals to create a warm and inviting look. It’s a perfect choice for florists designing a standout fall bouquet, lush wedding flower centerpieces, or other fall wedding flowers that reflect the richness of the season. As bold florals continue to appear in pop culture, from music videos to shows like Bridgerton, more couples are choosing brighter and more expressive fall flowers. This palette is especially eye-catching for those looking for a unique and memorable autumn flower combination. Photo Source: @poppinpeoniesfloral @urbanbloom.florist @_whirlygirl Classic Romantic Champagne Up next is the classic, romantic Champagne mood board. This is a wonderful visual to show couples who want to remain traditional but also wish to do something a bit different. With so many shades and hues of creams available, this mood board offers ideas for bridal bouquets that venture into pale yellows and muted, dusty pastels—a wonderful way to add a small pop of the unexpected without being too bold. These color palette flowers are perfect for crafting real flower wedding bouquets and wedding floral centerpieces that are timeless yet fresh. The richness of these combinations is tried and true. We can expect to see variations of this palette rotate through time but never fade away. Photo Source: @moonrisefloraldesign @gildedthistlegr @bkdflorals @scs_lady Mauve and Plum Mauve and plum are making a beautiful comeback, and florists are embracing their rich, romantic feel. With early 2000s fashion back in style, floral trends are picking up on the same energy through muted purples and soft grays. These tones feel modern yet timeless, and they work especially well for fall weddings, moody outdoor ceremonies, or even winter and early spring events. This color palette brings depth to any arrangement, making it a perfect choice for fall wedding flowers, elegant bridal bouquets, or dramatic wedding flower centerpieces. The wildflower-inspired mix adds a natural, effortless charm while still delivering bold, eye-catching results. Whether you're designing a fall bouquet or a bouquet of fall flowers for a cooler season celebration, this palette offers just the right balance of richness and softness. Photo Source: @thevinefloralstudio @moonrisefloraldesign @hummingbirdfloralstudio @biofloria_ Carnival Bold, bright colors are no longer just for summer. They’re trending year-round, and florists are here for it. This Carnival-inspired mood board is perfect for couples who want a wedding day filled with energy, joy, and vibrant blooms. Picture a bright fall bouquet bursting with garden roses, ranunculus, and playful accents like lavender or pale blue. These cheerful tones are easy to source even in winter, making it possible to create eye-catching wedding flower arrangements no matter the season. This palette is ideal for wedding flower centerpieces that bring color and personality to the table, and it’s just as impactful in a bridal bouquet or bouquet of fall flowers. For florists, this look offers a chance to be bold, playful, and creative while still staying seasonal and versatile. Photo Source: @eventsanddesignbynancy @idamayesfloral @lostgardn @hopeblooms.ky In conclusion... By using these mood boards, you can showcase the range of options available to your clients, whether they are looking for cheap bridal flowers or aiming for a grand statement with a large bridal bouquet. Each mood board offers a unique flower color palette, making it easier to match the client's vision with the perfect floral design. Ready to bring these ideas to life? Explore our products and other mood boards to discover all the flowers you need or shop our wedding collections to find the perfect blooms for your next project. Let these mood boards inspire your next wedding floral creation and help you design wedding party bouquets that leave a lasting impression!
Table of Contents Traditional Uses and Symbolism of Lavender A Look at Other Lavender Flowers and Their Symbolism The Rise of Pastels in Wedding Floral Palettes Lavender for Spring Events and Daily Deliveries Lavender is one of nature's most beloved flowers, captivating florists and flower lovers alike with its delicate appearance and soothing fragrance. Known for its soothing lavender blooms with pastel dainty stems, this flower has deep symbolism, a rich history of use, and continues to be a favorite in floral arrangements, especially for weddings and special events. As a floral wholesale company that connects florists with over 100 farms, we’re excited to dive into everything lavender has to offer—both as a flower and as a color. Traditional Uses and Symbolism of Lavender Lavender is a versatile herb that has been cherished for centuries. Historically, it has been used for everything from culinary purposes to medicinal remedies. Its fragrant oils have been a cornerstone of aromatherapy, prized for their ability to promote relaxation and reduce stress. Lavender’s calming properties make it ideal for use in herbal teas, bath products, and essential oils, offering relief from anxiety and helping to promote a peaceful night's sleep. In the delicate language of flowers, few blooms speak as softly yet profoundly as lavender. Often linked to purity, serenity, and clarity, lavender has long held symbolic meaning across cultures. Some even consider it a flower of love and devotion, adding emotional depth to its already calming presence. Its signature soft purple hue evokes elegance and grace, qualities that make lavender a timeless choice in floral arrangements, whether for intimate gatherings or grand ceremonies. A Look at Other Lavender Flowers and Their Symbolism While the classic lavender flower is stunning in its own right, it’s far from the only bloom that falls under the lavender category. Several other flowers, each with their unique characteristics, can be found in this delicate color palette, bringing versatility and vibrancy to any floral design. Lavender Roses: A favorite for weddings and romantic occasions, lavender roses symbolize enchantment and love at first sight. Their graceful beauty is perfect for a soft, elegant touch to any bouquet. Milka and Malva Ranunculus: With their velvety petals and rounded shapes, these ranunculus varieties in shades of lavender bring texture and fullness to any floral arrangement, symbolizing charm and radiant beauty. Campanula: Also known as bellflowers, campanulas come in various shades of pastels. Their bell-like form is a symbol of gratitude and compassion, often used to express appreciation. Lavender Mums: Mums in lavender hues convey love and joy, making them ideal for special occasions. Their long-lasting blooms also add a touch of luxury and elegance. Hydrangea: Known for their large, showy blooms, lavender hydrangeas evoke feelings of understanding and emotional clarity, often symbolizing gratitude and grace. Each of these flowers brings its own layer of symbolism and beauty to any bouquet or centerpiece, making them perfect for a variety of occasions, from weddings to daily deliveries. The Rise of Pastels in Wedding Floral Palettes Pastels have been steadily gaining popularity in wedding floral design, and lavender is leading the charge. Soft lavender tones are becoming a staple in the wedding industry, as couples opt for serene, romantic color schemes that evoke calmness and elegance. In 2025, we predict lavender will play a starring role in many wedding palettes, from floral arrangements to centerpieces and even the bridal bouquet itself. Lavender's muted, yet vibrant shade pairs beautifully with other soft pastels like blush pink, mint green, and peach. Its calming nature also contrasts beautifully with darker hues, adding a fresh burst of color without overwhelming the senses. Whether used alone or in combination with other soft colors, lavender brings a touch of sophistication and timeless charm to any wedding design. Lavender for Spring Events and Daily Deliveries As spring approaches, the demand for lavender flowers is expected to soar, not just for weddings, but for all kinds of events. Whether it's for Easter, Mother's Day, or just to brighten up someone's day, lavender is the perfect flower to celebrate the season. Its soft, fragrant blooms embody the essence of spring, and its calming color brings a sense of renewal and peace. At iBuyFlowers, we offer lavender flowers and a variety of lavender-inspired blooms for all occasions. Order lavender roses for a Mother’s Day bouquet, lavender hydrangeas for an Easter centerpiece, or lavender ranunculus for daily deliveries. The possibilities are endless, and we’re here to help be a part of your success. Browse our selection today and take advantage of our free shipping directly to your door. Make sure to also check out our Spring Mood Boards and Mother's Day Mood Boards for inspiration in the upcoming months! Let us help you bring the calming beauty of lavender into your floral designs and create stunning arrangements that your customers will love.
Table of Contents The Charm of Smaller Celebrations Personalization is Key Creating a Lasting Impression with Flowers In Conclusion… In recent years, the trend of micro weddings has been gaining momentum, and it's not hard to see why. Couples are increasingly opting for more intimate celebrations that focus on personal connections rather than extravagant gatherings. As a wholesale flower supplier who sources directly from over 100 farms, we've noticed a significant shift in floral demands, as smaller weddings often feature more unique, tailored floral arrangements that highlight personal style and creativity. Let's explore how this growing trend is shaping the flower industry, and how we can continue to stay profitable while catering to our couples needs. The Charm of Smaller Celebrations Micro weddings, typically defined as having 50 guests or fewer, offer a unique charm that traditional large-scale weddings can't always match. With fewer guests, couples can focus on creating a more meaningful experience, often choosing to host their wedding in intimate locations such as backyards, gardens, or boutique venues. The intimacy of these non-traditional micro weddings open up opportunities to be more thoughtful with wedding details, and one of the most important aspects of this is flowers. Smaller weddings often allow for more elaborate floral displays, showcasing bespoke arrangements that reflect the couple’s personality and theme. This trend is a chance for floral designers to get creative with unusual combinations of flowers, colors, and textures that may not suit a larger, more formal setting. Photo Source: @nikkigibson Personalization is Key One of the biggest advantages of a micro wedding is the ability to truly personalize every aspect of the celebration. For many couples, this means investing in bespoke floral designs that align perfectly with their vision. Whether it’s an elegant bouquet of rare blooms or a rustic table centerpiece made from US grown wildflowers, the flowers chosen for a micro wedding often become a central part of the story. iBuyFlowers' access to over 100 farms offers florists a broad array of options, ensuring that every detail is tailored to the client’s tastes. From floral color palettes to types of flowers and the vessels they are displayed in, personalized floral arrangements add an extra layer of meaning to the celebration. Photo Source: @juleswiththeflowers Creating a Lasting Impression with Flowers While micro weddings are often smaller in scale, they still leave a lasting impression—especially when it comes to the floral arrangements. The flowers at these intimate weddings are often the centerpiece of the event, from the aisle décor to the bride’s bouquet. By sourcing flowers directly from our farms, you are able to offer an impressive array of high-quality, fresh blooms that can stand out to your couples and their guests. With smaller events, floral arrangements tend to be more intricate and detailed, giving florists the opportunity to create jaw-dropping displays that would be difficult to pull off at larger weddings. Photo Source: @juleswiththeflowers In Conclusion… The trend of micro weddings is here to stay, and it’s transforming the way couples approach every aspect of their big day, especially their floral choices. With more focus on personalization, sustainability, and the creation of a unique experience, flowers play a central role in making these intimate celebrations truly unforgettable. At iBuyFlowers, we’re excited to be part of this growing trend, helping you create the perfect floral arrangements for these special celebrations. If you're planning a micro wedding, remember that the flowers you choose will be an important part of the memory—let's make them bloom in a way that reflects your client’s vision. Looking for more wedding ideas and inspiration? Check out our Wedding Installations blog and Spring Moods to design the perfect floral arrangements!
Table of Contents 1. Show Off Your Products with Gorgeous Photos 2. Encourage Pre-Orders with Special Offers 3. Offer Free Delivery Before Valentine's Day 4. Partner with Local Businesses 5. Engage Your Audience with Fun, Interactive Content 6. Be Transparent in Your Posts Ready to Make This Valentine’s Day Bloom? Flowers and Bouquets are what make Valentine’s Day special. This also means it's a huge day for Florists. With the right social media game, there is no better time to turn this into one of your biggest sales events in the year. Through stunning bouquets or the buzz of giveaways, here are some ideas to help you maximise your social media impact this Valentine’s Day. 1. Show Off Your Products with Gorgeous Photos For a visually-driven platform like Instagram, you need to grab the attention of your audience through high-quality photos and videos of your flowers. Your flowers are beautiful, so show them off! Don’t just snap quick pictures—take your time to make sure they look their best. Valentine’s Day Hashtags like #ValentinesDayFlowers and #PreOrderLove will help you boost your posts to a larger audience. Valentine’s Day also brings about the need to buy specific flowers for the occasion. What would people want to see from you most? These are the flowers we believe positively grab people’s attention: Roses: These are almost always the quintessential choice since you cannot go wrong with them. Ranunculus: Coming in an assortment of colours, these are a fresh alternative to roses. Carnations: With their red and pink variety, these are a great set of affordable and long-lasting flowers. Also, don’t forget about your Instagram highlights—create a dedicated space for your Valentine’s Day offerings so customers can easily browse everything you’ve got without having to scroll through your entire feed. Photo Source: @juleswiththeflowers 2. Encourage Pre-Orders with Special Offers Pre-orders are a lifesaver, especially when the last-minute rush hits. Entice your customers to secure their Valentine’s Day flowers early by offering a little something extra—whether that’s a discount, free chocolates, or guaranteed delivery. Throw in a catchy slogan like “Reserve the romance” or “Save the stress, grab the best” and let the urgency do the work for you. You can even use Instagram giveaway ideas to run a contest where one lucky follower wins their pre-order for free. It’s a fun, interactive way to build buzz and get people to engage with your posts. 3. Offer Free Delivery Before Valentine's Day Here’s a trick to get those early orders in: offer free delivery a few days before Valentine’s Day. Not only does this encourage customers to order early, but it also helps you avoid the craziness that comes with last-minute orders. Promote your free delivery with interactive posts like a poll asking followers which day they'd prefer to get their flowers delivered. Bonus: Run a giveaway where you offer free delivery as a prize! It’s an easy way to get engagement and spread the word about your flowers. Photo Source: @@juleswiththeflowers 4. Partner with Local Businesses Everyone appreciates a little extra love. This Valentine’s Day, think beyond just flowers. This is a great time to collaborate with other local businesses. Whether it’s a bakery, a chocolatier, or a cute boutique, teaming up allows you to reach more people. You could create joint giveaways or cross-promotions where customers get discounts at both your shops. For example, you could create a Valentine’s Day event where customers who buy a bouquet from you get a discount on chocolates from a nearby shop. These partnerships can help build a sense of community while giving you both a boost. Be sure to engage with other local businesses on social too—like, comment, and share their posts. A little love can go a long way, especially if they return the favour. 5. Engage Your Audience with Fun, Interactive Content Everyone loves to feel involved, especially around Valentine’s Day. Keep your audience engaged with fun, interactive social media posts like polls, quizzes, or behind-the-scenes peeks at how you put together your beautiful bouquets. Ask your followers to vote on their favourite Valentine’s Day arrangement or share which flowers they’re hoping to receive this year. Share the love this Valentine’s Day by educating your audiences on the meaning behind different flowers through engaging social media posts. Highlight the romantic symbolism of red roses, the elegance of orchids, or the liveliness of daisies. This is a perfect way to enhance your emotional connection between your brand and your audience. You could also host singles Valentine's Day events—like a virtual flower arrangement class for those celebrating self-love this year. It’s a unique way to engage a wider audience and make everyone feel included, no matter their relationship status. Photo Source: @@juleswiththeflowers 6. Be Transparent in Your Posts When people are looking to buy, they want all the details upfront. Be clear in your posts about sizes, prices, delivery fees—everything. This helps target your ideal customer and cuts down on repetitive questions. You could even create a FAQ section in your Instagram highlights with answers to common questions like “How far in advance should I order flowers?” or details about your bulk flower options. Transparency builds trust, and the more information you offer, the easier you make it for your customers to buy. Ready to Make This Valentine’s Day Bloom? With these social media tips, you’ll be all set to create buzz, engage your audience, and drive more sales this Valentine’s Day. Whether you’re showcasing beautiful arrangements, collaborating with local businesses, or running interactive giveaways, the key is to stay active, creative, and connected with your customers. Don’t forget to check out our Instagram and Facebook pages, where we’re always sharing the latest floral inspirations, behind-the-scenes content, and special offers. Want to get a head start on Valentine’s Day orders? Browse our full catalog of flowers and lock in your pre-orders today! Stay connected, stay creative, and make this Valentine’s Day unforgettable—for both you and your customers!